Live Webinar

Come supportare le vendite con il digitale in un processo di acquisto b2b mutato

Caso pratico: promozione di una fiera b2b

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A un anno dallo stop ai grandi eventi B2B in presenza, che supporto può offrire il Digital al marketing e alle vendite?
Come ripartire dalle fiere, con scenari differenti e nuove opportunità?

Il webinar intende offrire spunti di riflessione sull’evoluzione del business internazionale nei settori industriali, su come affrontare i mutamenti nel percorso di acquisto B2B e innovare la strategia di marketing fieristico, oltre a presentare una panoramica degli strumenti da integrare in una strategia digitale per attirare contatti qualificati presso lo stand.

Sono intervenuti:

Giovanna Frova, Vicepresidente Swiss Chamber
Enrico Fasola, Marketing Communication Director Honegger
Gabriella Mazzon, Founder Intingo.it
Pietro Marilli, CEO Cdweb

Scopri il programma del webinar

Scarica le slide dell’intervento di Enrico Fasola di Honegger

Scarica le slide di Gabriella Mazzon di Intingo.it

Scarica le slide di Pietro Marilli di Cdweb

Swiss Chamber

Camera di commercio Svizzera in Italia

P.iva 02244750150

Via Palestro 2, 20121 Milano Open map

+39 02.76.32.03.1

+39 02.70.10.84

info@swisschamber.it

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Swisschamber, the Swiss Chamber of Commerce in Italy, is located in the heart of Milan, at Via Palestro 2, 20121 Milan MI (we are easily accessible from Cologno, Sesto, Cinisello and Monza via metro lines M1 and M3, as well as from the wider Milan area). Swisschamber is the ideal place to find the best Swiss and Italian partner companies and to resolve legal, tax, commercial and information-related matters concerning Swiss companies and the Italian chambers of commerce, industry, crafts and agriculture. We also handle all types of marketing and communication activities between Italy and Switzerland. We rent out spaces for meetings, conferences and corporate events for full or half days. We offer a range of bespoke business services, including those relating to registration with the Chamber of Commerce. Come and visit us: don’t miss our in-person, hybrid or fully remote (phygital) events. Please don’t hesitate to contact us on 02 7632031 for further information on quotes, prices and personalised consultancy, and to learn about and assess markets across the border. We’ll be happy to advise you on how to choose the most suitable service or the office nearest to you.